A study from B2B Marketing Mentor found images were the most important tactic for optimizing content for social media. But the more complete your profile is, the more your page will stand out. If you want a solid overall approach to online marketing, you need a healthy balance of SEO and SMO. SMO requires better optimization of your social media accounts and pages than SMM. Social media optimization (SMO) is the process of creating and enhancing your social media plan so that you are able to get measurable results. In order to optimize your social media marketing campaigns, you have to have a strategy with clearly defined goals and objectives. When a brand posts on Instagram, they can direct followers to a blog post or an in-depth guide if they want more information. The larger picture behind social media optimization is consistency, regular schedules for content across platforms, and a way to keep it all organized. Here’s a breakdown of the optimal social media posting frequency for different social networks according to research from Constant Contact: Stay organized by making a social media editorial calendar for your business. Social media optimization will be highly successful as you continue to grow your follower base. Inbound search traffic converts very well. Without it, your brand not only has poor or no online visibility, but it also means you're minimizing your chances to convert leads and make money. Social Media Optimization,improving the positioning of our website is a battle with which we have to fight continually. In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites. You'll also want to make sure it's easy and intuitive for users to share your content as well. Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages. There’s nothing worse than having a bunch of pixelated stretched out images in your Twitter feed. But those numbers don’t necessarily correlate to social media use. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Here’s an example of two Tweets promoting the same article. Original content is content that’s specifically made for social media, and is usually part of a campaign. We also did some research into the best times to post on social media, which will help give you a good starting point. The first place to start with social media optimization is directly on your blog and/or website. Creating your profile seems like a pretty simple task, yet it’s one of the first areas of SMO where businesses fall short. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Kaushik’s metrics are good because they’re straightforward and focus on the key aspect of of social media—engagement. Social media optimization often directs the public from these social media platforms to the company's website, where more information can be provided. Inbound search traffic does better than social media traffic because searchers have intent. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. Partly because it’s still fairly new, and also because social media is always changing. https://t.co/DaWGMk9vRT pic.twitter.com/ppknJhiQzR, — Sprout Social (@SproutSocial) November 27, 2017, Not all audits are bad. Social Media Optimization: SEO Tricks. Many sites are “static” – meaning they are rarely updated and used simply for … Check out this post on how to use Twitter cards for more info. There are two types of content that you can publish on social media: Ideally, your strategy should have a mix of both. For their audience in cold climates, they might tell users that drinking their beverage will remind them of summer. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO). A great place to start is Avinash Kaushik’s four social media metrics. Social media optimization is very similar. Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. Some of this can be done through Google Analytics using UTM codes. Marketers using social media can customize their content based on demographic and geographic profiles. Notice how they each have different copy. Which sharing activities and types of promotions lead to business results, leads, sales or changes in brand preference? Join 70,000+ professionals and become a better social media marketer. Keyword research is all about identifying the phrases and topics your target audience is searching for, so you can create relevant content for them. Web syndication is a marketing strategy for websites that equates to a right or license to broadcast or distribute content from one site to another. For instance, when Netflix launched its #NetflixCheating campaign, they created original graphics to share on Twitter. Include high quality images in your social media updates whenever possible. You can use our very own image resizing tool, Landscape, for free to make sure all of your images are sized correctly for each social media site. Most of the businesses these days are trying to leverage the benefits of SMO in order to have a healthy and successful business. 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