Are you an SFIA member? Log in to take advantage of reduced prices for SFIA members. First delivered at the RYA Dinghy Show, 2018, this RYA webinar summarises the participation and social trends affecting all sailing – cruising, racing dinghy and yachting. Fascinating case studies from Cransley SC, Itchenor SC, Emsworth SC all with different core objectives and models. Emsworth Request a sample ... challenges, trends, and more. Encouragingly, yacht cruising, and to a lesser extent yacht racing, have rallied since 2015, although the overall trend … It tracks trends in recreation over the previous year. PO10 8AG, Our Website uses cookies to improve your experience. With a quarter (25% in 2016 compared to 20% in 2015) of boating participation now taking place in spring (March-May), despite experiencing a lower average seasonal temperature in 2016 (-0.17c) and a decline in the rate of participation … Keynote presentation delivered at the RYA Affiliated Clubs Conferences South and East events, November 2018. This growth will be due to the increased participation in paddle sports such as canoeing, kayaking, rafting, and paddling. Hear three sailing clubs demonstrate how using effective marketing and communications, with traditional means, social media, websites and the latest online tools and apps, can result in a significant boost to membership. The RYA and British Canoeing supported the project with access to data. This statistic shows the number of people participating in sailing in England from 2006/2007 to 2015/2016. The project remit included analysing all existing published data on participation trends and assessing changes in consumer buying habits that will likely affect the leisure boating sector. This webinar looks at offering different activities as a way to attract and engage more members. Key Trends. The National Watersports Survey seeks to benchmark participation rates and monitor trends. Christened the Futures Project, the final report is a substantial document with a section for each activity and includes recommendations for British Marine to take forward with its member companies and other governing bodies. Golf Sixes is a shorter version of the game and Walking Football has been introduced for the over 50s. To examine and study the Sailing Salopettes Market size … In 2020, approximately 106,100 people participated in sailing in England. Once the report has been emailed to you it is not eligible for refund, return or credit. In this webinar three sailing clubs share their insights on launching new initiatives and innovative activities to meet changing demands. Youth sailor Henry Jameson speaks about the challenges of time, and Hannah Cockle explains why she would find pay on demand sailing a way to get off her bike and back afloat again. Shows participation trends over the last fiveyears. He cited that the future involves the … This is a perfect place for your company mission statement, alerts, notices or anything else. Aggregated Sailing Demographics: • 3,570,000 million sailing participants • 897,000 people sailed 15 or more times annually • 59% of all Sailing participants are male and 61% of frequent (15+/year) Sailing participants are male. Enlightening talks from Dartmouth Yacht Club, St. Denys Boat Club and South Staffordshire Sailing Club with input from the team of Liz Rushall, Mark Jardine and Alistair Dickson. Similarly, self-sailing boats are positioned to change the way people enjoy the open water – the difference being that self-sailing boats actually exist. It tracks trends in recreation over the previous year. With a brief introduction from Liz Rushall summarising the main trends and concerns affecting clubs and their future members. New products … Download the slides. Less than 1% of Americans remain self-described sailors, they are doing less of it and are enlisting fewer newcomers. Webinar #1. To analyze Sailing Salopettes Market concerning growth trends, prospects, and also their participation in the entire sector. Early in 2017 British Marine, the marine industry trade association, commissioned Rushall Marketing to analyse the potenital market trends affecting the future customer for boating and watersports. Overview of Single Study Participation Report. https://www.rushallmarketing.com/privacy-cookie-policy/, Copyright Rushall Partnership - All Rights Reserved, RYA Club Conferences Keynote – Liz Rushall, Futures Webinar No 2 Exploring ‘Pay on demand’, What the young generation think about The Future of Sailing, RYA Webinar 3 – Introducing alternative activities and watersports, Pay on Demand boating – webinar for sailing clubs, The future of UK sailing article and interview with Yachting Monthly, Future of dinghy sailing webinar 1 May 2018, 7pm, Growing participation in boating and watersports – the future customer, updated participation trends (inc. Arkenford 2019 data), the social and consumer trends influencing how people are choosing to spend their leisure time. Increasing number of sailing events … These annual studies reflect the total U.S. Population from ages 6 and above, offering exclusive data and key information attainable only through SFIA. 1 The Sailing Market 2016 State of the Industry • February 2016 Keynote presentation for the first virtual RYA Training Conference, Jan 2021. The annual Watersports Participation … it discusses the type of activities that younger generations are looking for. The report points out a “modest” 1.4% increase in participation between 2016 and ’18. Is that fully understood by everyone involved in the sport or is there still an element of elitism which needs to be eradicated? Kayaking. People still are getting outdoors. Participation is down more than 40% since 1997 and 70% since 1979. Since 2002 participation in sailing is trending downwards. Industry Trends. The most evolving trends in equipment are: electronic navigating and communications. It is estimated to grow at a CAGR of 6.7% from 2019 to 2025. Downward participation trends … In 2015/2016, approximately 110,900 people participated in sailing in … 62% of all Sailing participants have a household income above $75,000. The key trends to emerge show that the ‘traditional’ boating activities (yacht & small boat sailing, power & motor boating and windsurfing) indicate: 1. The Future of Sailing. Best Beginner Whitewater Kayaks of 2021. Monitoring participation levels in leisure boating is important for many reasons. … facing UK sailing and yacht clubs and what strategies some clubs have adopted to develop a sustainable membership and revenue base for the future. ... which I suspect is a trend that will continue, … A clear trend: a double helm, which is to a large part an effect of the wide sterns. The growing interest of people in outdoor recreational activities and increased participation … Hampshire Easily accessible key facts. During the Marine 17 Conference, John Lee, CEO of Australian Sailing, presented on how clubs can do better to increase quality participation in sailing. Increasing participation of consumers in … Home. Say hello to the toggle bar. It highlights the challenges for clubs facing issues of falling memberships, and the importance of retaining existing members whilst attracting new members. What’s changed recently? Go deep into participation trends for each sport with detailed demographic profiles by gender, participation frequency and cross-sport participation. Yachts and Yachting April 18 Future Proofing, The Future of sailing webinars – 9 Feb 2019, Increasing sailing participation 27 June 18, Yachting Monthly Oct 18 Future of UK Sailing, Yachting Monthly Oct 18 Pay as you go sailing. A look at how sailing needs to compete with other activities and improve our overall marketing is also included. Simply select a page from the theme panel and the content of the page will display here. Please Note: You are about to purchase a SFIA research report in PDF format. First delivered at the RYA Dinghy Show, 2018, this RYA webinar summarises the participation and social trends affecting all sailing … This Keynote talk summarises boating participation, and the pertinent consumer trends affecting how people spend their time. Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, just released its 2019 Outdoor Participation Report. Please be sure the report you’re ordering is the report you want. Tucker Ballister. If you have any questions about this report, please contact Alex Kerman. Research shows that many sports are adapting their formats for people with less time, or for different generations to participate. While there are pockets of robust activity, the trend in participation is flat to down. Hear from Olympic medallist Luke Patience, why he got into sailing and the importance of having fun. 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